New Delhi: WonderBra, the iconic American brand of lingerie is making its debut in India on Zivame.com. Part of HanesBrands Inc., WonderBra will be available on Zivame.com, India’s premier online lingerie destination.
Commenting on the launch, Shekar Tewari, MD, HanesBrands Apparel India , said “Having been in the Indian market for over 6 years and having established the Hanes brand in India, we were exploring the options of getting our other marquee brands to India. Our research showed that WonderBra was one of our brands with a high level of consumer awareness already existing and it made sense to tap that. While we will start rolling the launch of WonderBra in brick and mortar retail later this year, the online opportunity gave us the platform to launch the brand with a pan India footprint from day one. Zivame, being India’s premier specialist lingerie online retailer, seemed a perfect platform to launch the brand”
According to Richa Kar, CEO, Zivame.com, “The coming of WonderBra to India is the most revolutionary launch in the lingerie space and we are extremely proud to be partnering with HanesBrands as they launch this iconic brand in India. Zivame provides International brands the platform to reach Indian consumers residing in over 20,000 pincodes. For consumers, this translates tobest possible range of selection from all brands.”
In a one-of-its-kind 5 day exclusive pre-launch booking for WonderBra on Zivame.com, the website witnessed an overwhelming response. There were more than 90,000 visitors to the WonderBra pre-booking page. 100% of merchandise that was set aside for pre-booking was sold out in 5 days. The products are priced between Rs.845 to Rs.1495, available in a range of styles, and the pre-booking has been across the price range. WonderBra products are designed to provide stunning cleavage and enhanced natural shape. Several other complex design features including adjustable straps, precision-angled back and underwire cups, gate back support and a three part cup construction creates a fuller bust while maintaining superior comfort.
After creating a fashion sensation in the U.K. in 1991, the WonderBra brand made its U.S. debut in 1994 with the Push-Up Plunge Bra. An instant phenomenon, this WonderBra style sold at a rate of one every 15 seconds, quickly becoming the nation’s top selling push-up bra. Since that time WonderBra has become an American icon for push-up and enhancement. In a March 2008 survey done with women in UK , the WonderBra was voted as the greatest fashion innovation in history. WonderBra is all set to storm the lingerie market in India with its continuous strive to empower women to feel confident and sexy with the unmistakable brand attitude.