NIVEA India Pvt. Ltd, an affiliate of Beiersdorf AG and world’s largest skincare brand celebrated the success of its ‘Shop N Share with Anushka’ contest through a shopping event for the 4 contest winners at Vinegar, a retail outlet in Khar. Anushka Sharma featured in the multi-media campaign of the brand’s innovation in the deodorant category.
NIVEA launched a consumer engagement campaign through ATL/BTL and a focused digital campaign inviting women to ‘Go Sleeveless’ and be stylish, without being embarrased or apologetic about her underarms. The campaign features Anushka Sharma who is contemporary and epitomises confidence, youthfulness and style. The digital campaign included a Facebook App – ‘NIVEA Share n Shop with Anushka Sharma’ that encouraged women to post their pictures in sleeveless outfits. – creating a strong buzz around GO SLEEVELESS! The best 4 participants got a once-in-a-lifetime chance to GO SLEEVELESS shopping with Anushka. The FB application received 1.5 lakh views with almost 8000 consumers uploading posters of themselves. These posters generated a cumulative like count of 45,000+ likes thus generating huge amount of traction for the brand.
Speaking on being a part of Nivea Ad campaign, Anushka Sharma said, ‘‘I have been using Nivea since my childhood and it feels great to be a part of the Nivea family. Nivea Whitening Deodorant takes care of the damage which is caused to your underarms due to waxing, sun exposure and various other reason and through this campaign I would like to invite girls to ‘Go Sleeveless.’’