Mumbai, October 29th, 2012: Wedding jewellery specialist Tribhovandas Bhimji Zaveri Limited (“TBZ”) has unveiled an awe-inspiring Bridal Collection for fulfilling the innate needs of Indian brides, who are constantly seeking to balance tradition with modernism; indulgence with elegance; and style with sophistication. This wedding season, Indian brides can transform themselves into a ‘modern traditionalist showstopper’ for the most special occasion in their life with TBZ’s scintillating Bridal Collection.
Mr. Shrikant Zaveri, Chairman & Managing Director, TBZ Ltd., said, “Over a period of time and across generations, people have started believing in TBZ-The Original as the best and most preferred wedding jewellers. We have a lot of responsibility to constantly innovate and offer exclusive new designer jewellery to brides. The needs of brides are constantly evolving and we, at TBZ, are constantly looking to stay relevant to their needs and thereby living up to our image as the wedding jeweller of choice in the minds of customers.”
TBZ’s exquisite gold and diamond wedding jewellery collection comprises a thoughtfully curated assortment of mesmerizing engagement and wedding rings, beautiful bangles and fabulous kangans; attention-grabbing necklaces with intricate work; wonderful waist belts (kamar bandhs) and tantalising tikkas amongst others.
TBZ’s Bridal Collection flatters every bride since it has been lovingly strung together with opulent Indian heritage and contemporary craftsmanship inspired by the needs of today’s brides. The endearing collections connect the east and west in a unique manner, coupled with subtle sensitivity and sensual showmanship. The Bridal Collection consisting of alluring sets in gold and diamonds represents wedding specialist TBZ’s unmatched prowess in innovative jewellery design, a hallmark that has made this more than a century-old company an institution in the realm of jewellery.
Mr. Kiran Dixit, Group Head – Advertising and Marketing, TBZ, commented, “Wedding specialist TBZ has always understood the specific needs of brides and delivered the best possible collections time and again to build a stellar reputation in bridal wear. This season, TBZ will initiate a mega multimedia promotional campaign to communicate that our Bridal Collection is ideal and meets the multi-facetted needs of brides.” He added, “We shall connect with families and brides at various consumer touch points and showcase the beautiful benefits of TBZ’s Bridal Collection. We shall initiate top-of-mind recall for TBZ’s new Bridal Collection in terms of design superiority and production innovation that explores many creative possibilities and reflects the deep rooted aspirations of Indian brides.”
Rounding up TBZ’s exciting various offers during this festive season is the signature collection of TBZ such as The Dohra Collection, the Temple Jewellery Collection, Surprises Collection, Necklace Collection and the Showstoppers Collection! These Collections have always been warmly received by consumers, who have appreciated their originality and exquisite detailing as well as penchant for meeting their diverse needs.
TBZ now has 19 showrooms in 12 cities across 6 States including Maharashtra, Gujarat, Madhya Pradesh, Kerala, Andhra Pradesh and West Bengal.