The Times Property Virtual Expo

The Times Property Virtual Expo

Have you lately been thinking of looking around for your dream home but simply haven’t had the time to do so? How about checking out the Times Property Virtual Expo, a property extravaganza, which displays a wide spectrum of projects from more than 70 developers across eight cities in India — all from the comfort of your desktop!

July 30, 2012: The Times Property Virtual Expo powered by MagicBricks, being held from July 27-August 24, will let anyone from anywhere in the world browse through over 100 projects by reputed real estate developers from Delhi, Mumbai, Chennai, Kolkata, Bangalore, Hyderabad and Bhubaneswar. The Virtual Expo is unique because it offers prospective buyers an online experience similar to that of physically visiting a property expo.

The steps for the Virtual Expo are simple, click on a particular project of your choice, view all its details, and finally make an informed decision. Distinctive features including online chats that connect buyers and sellers, webinars with builders and expert advice to aid the home-buying process make this event a must-visit. Visitors can use these forums to pose property-related queries to well-known developers and get prompt feedback.

With over 2 Lakh visitors expected to visit the Virtual Property Expo – It is even a sell-out at the sponsorship level with 5 Platinum sponsors! The event features over 70 participants showcasing more than 100 Projects spread across the 8 major cities of the country.

The developers participating in the Expo include the renowned names of Experion Developers from Delhi-NCR, Nitesh Estates & Skylark Mansions from Bangalore, Oberoi Realty from Mumbai, Vipul Realty from Bhubaneswar, and a host of others from across the country.

The joint organizers, MagicBricks and Times Property feel this event is an excellent model of leveraging group strengths through synergised actions – in this case, Times Property & Response have played the sales role, bringing excellent clients to participate at the Virtual Property Expo. And MagicBricks is playing the product & marketing role for the event, hosting and driving response to the participating clients.

Speaking at the launch, Pawan Kumar, GM, Response, BCCL, said, “The Times Group has always come up with innovative ways to satisfy the growing needs of its customers. Times Property and MagicBricks’ coming together, to showcase the Virtual Property Fair (VPF) is a formidable combination. Advertisers can target their prospects through Print and Net simultaneously through this event. While the VPF reaches out to National and International customers, city-specific pavilions of this Fair aggregate audiences at the local level. I’m sure the Times Property Virtual Expo powered by MagicBricks will benefit all stakeholders.”

Sudhir Pai, Business Head, MagicBricks.com, added, “As pioneers of the VPF concept, MagicBricks has successfully completed two similar virtual property fairs under the India Calling brand. We’re delighted to join hands with Times Property and jointly launch this Virtual Fair on such a large scale. Showcasing over 100 projects from across the country, and by jointly leveraging our media strengths we plan to attract the NRI as well as domestic audiences.”

The Times Property Virtual Expo is being promoted through online including via targeted direct mailers and the MagicBricks website, and in print across group media, display ads and TV spots on the international feeds of TimesNow.

With a powerful media plan to ensure that the event receives high traffic and response; traffic is expected to exceed 2Lac Visitors over the next 3 weeks.