Oxford Bookstore, Mumbai hosted the book reading session of ‘The Fresh Brew’ by Amit Haralalka and Amitabh Thakur

The Fresh Brew

The Fresh Brew

A collection of inspiring life stories of twenty five significant IIM Lucknow alumni

Mumbai, 26th March, 2011: Oxford Bookstore, Mumbai today hosted a book reading session of ‘The Fresh Brew’ co-authored by Amit Haralalka, an MBA from IIM, Lucknow and Amitabh Thakur, an IPS Officer. The occasion was graced by the presence of eminent personalities like Anand Lunia, co-founder of Brain Visa – a leading e-learning company with India, Tarun Tripathi, Marketing Head of Yash Raj Films and a stand-up comedian and Kashyap Dalal, co-founder of inkfruit.com, a design focused merchandising company.

The Foreword has been written by Dr. APJ Abdul Kalam, Former President of India.  The book has been dedicated to SatyendraNath Dube, the IIT Kanpur alumnus who became a martyr while working in National Highway Authority and Manjunath Shanmugam, the IIM Lucknow graduate, who again sacrificed his life for the sake of principles while working in Indian Oil. The authors have decided to donate a portion of the proceeds of the book to constitute an award named ‘Fresh Brew Award for Social Entrepreneurship’.

This book is a collection of their experiences and intends to bring out the subtle dilemmas that they negotiated with – both personal and professional. Some of the prominent alumni have been featured in this book include the following:

Tarun Tripathi, who worked with Yash Raj films, was associated with Hum Tum and is now writing a script for a TV Show. Gayatri Iyer, a multi-faceted individual who is into international theatre and has sung for over 20 Bollywood movies including Black, Salaam Namaste, etc. Mayank Shivam, an Ex-McKinsey Consultant who quit his job to create a company focused on rural broadcast media and community radio, Nitin Das, a socially relevant film-maker, who quit his job at Times Group to go to the NY Film Academy and study Digital Film Making. It also includes Jaya Jha who created India’s first online self-publishing platform and Sudhanshu Sarronwala who created a company called SoundBuzz in Singapore and sold it eventually to Motorala and is now working with the World Wide Fund for Nature in Geneva. The book also features Ratnesh Mathur who opened a pre-school for kids with his wife and Sumant Bhargava who quit his marketing job at Coca Cola India to develop a chain of multiplexes for Tier-II/III cities in India. Anjali Mullatti an entrepreneur who also spearheads the Manjunath Shanmugham Trust initiatives passionately fighting corruption has also got a highlight in ‘The Fresh Brew’.

About the Authors : Amit Haralalka is from the MBA class at IIM Lucknow. He has experience across consumer goods, technology and education and blogs at TalkingTails.in

Amitabh Thakur is a fellow at IIM Lucknow. He is an IPS officer and is also associated with social work as President of IRDS and National RTI Forum.

About the Book : The Fresh Brew contains inspiring life stories of twenty five IIM Lucknow Alumni who followed their hearts, their dreams and their passions! Many gave up lucrative careers with leading banks, consulting firms, marketing firms, technology firms to strike out on their own. They became entrepreneurs or pursued alternate and independent careers. This is a collection of their experiences and learning’s and brings out the subtle dilemmas that they negotiated with on their quest for independence – both personal and professional.

About Oxford Bookstore : Oxford Bookstore is India’s leading bookstore chain. The 90 years old store on Park Street, Kolkata is a near iconic institution offering a contemporary, multidimensional interactive experience with a unique product mix of books, music, gifts; stationery items and CHA BAR. It is the only completely integrated online offline bookstore in the country with access to 6 million titles worldwide and is only one of its kind hosted out of India and provides special online shopping benefits. At present, there are 26 stores in the country including metros Mumbai, New Delhi, Chennai, and Bangalore. First dedicated bookstore for children in India, Oxford Junior is located on Park Street, Kolkata.