February 10, 2012 – In a big development, two iconic brands in their own respective spheres – Shahrukh Khan & Seagram’s Royal Stag, have come together in an association that will ‘make it large’.
The Shahrukh Khan association will bring to life a real ‘Make it Large’ human story- an outsider to the film world, dreaming big, and making it to the zenith on talent and hard work.
Speaking on the occasion SRK said ”The Royal Stag make it large story is insightful and inspirational. I am sure together we will make it large.”
Speaking on the association, Bikram Basu, Vice President Marketing, Pernod Ricard India said, “Shahrukh Khan dared to dream and achieve. Dream big, and achieve really big. We have great common ground with Royal Stag and him in ‘making it large’.”
Shahrukh will work in tandem with his counterpart from Bollywood – Saif Ali Khan, who has been the brand ambassador for the last several years. The coming together of the two to endorse Royal Stag is a game changing move.
The emerging ambassadors
Royal Stag has signed new stars who today believe in making it large- actor Rana Daggubati, well know in the South and finding great feet with ‘Dum Maro Dum’ in Bollywood. Key new projects slated to open soon.
Dev, lead actor in Bengali cinema, with true potential to ‘making it large’. He is the biggest movie star to arrive on Bengal screens in close to two decades.