Celebrates 10 years of Leadership in Performance segment

Bajaj Pulsar

Bajaj Pulsar

30th November 2011, Chennai: On November 2001 Bajaj Auto launched the Pulsar in two engine capacities: a powerful 180 cc engine generating 15 Ps of raw pulsating power and one with a hi-performance 150cc engine. The classic twin Pulsars made an immediate mark for themselves with distinctive muscular styling, standard front disc brakes, self start etc and went on to define performance biking in India for the next 10 years.

Indian bikers, starved of exciting powerful bikes made the Pulsar an instant hit. Ever since then the Pulsar has enjoyed 10 years of continuous leadership despite the best of what the competition could offer. The bike today has a portfolio starting from 135cc light-sports vehicle to 220cc Street-fighter model. The range today sells more than 61,000 unit’s every-month in the domestic market with a dominant market share of 43%

To ensure that the Pulsars stayed ahead, Bajaj R & D constantly improved the design and performance even without the pressure of competition. In fact, for many years, the only benchmark for the upgraded Pulsar’s was the earlier version itself. In October 2003 the revolutionary Digital Twin Spark Ignition technology – DTS-i was introduced. Many other firsts’ like Nitrox suspension, Alloy Wheels, all Black theme, LED tail-lamps, Digital cock-pit etc ensured that the Pulsars ran ahead of competition always.

Mr. K. Srinivas, President – Motorcycle Business, Bajaj Auto Ltd said, “Pulsar today celebrates a ‘Decade of Dominance’ with 10 years of leadership in the Indian market. The Pulsar range has received many accolades over the years and is probably the most celebrated bike in Indian Automobile history. These sporty iconic motorcycles have been a testimony to the company’s engineering prowess and the vision of keeping the brand relevant with changing times. The next leap in technology and design would be showcased early next year”

Incidentally, Bajaj Auto today also achieved a landmark sale of 10 million units of motorcycles based on its patented DTS-i – ‘Digital Twin Spark Ignition engine technology. This revolutionary technology was first introduced by the company on its Pulsar brand in 2003. The DTS-i engine has two sparks plugs, resulting in faster and more efficient combustion with almost no wastage of precious fuel. The end result is superior performance without any compromise on mileage.
The Indian Motorcycling world for the next decade now also promises to be defined by the next generation Pulsars.