The brand ventures into the Non-Apparel Segment with a New Work & Travel Bags Range
Bangalore; 2nd July, 2012: Peter England, India’s largest menswear brand, is embarking on a new journey with the launch its new range of Work & Travel Bags called ‘Peter England Bags’.
After meeting success in the apparel segment with over 8 million garments sold every year, the brand is now diversifying into the category of accessories.
First launched by Madura Fashion & Lifestyle (earlier known as Madura Garments) in the mid-price shirt segment in 1997, the company acquired the world rights for Peter England in the year 2000. Today, the brand has a strong national presence with 525 exclusive stores and 2000 multi-brand outlets in more than 700 towns and their turnover for FY12 was Rs. 830 Crores.
Accepted amongst millions of consumers for its standardised fits, superior quality, eclectic and ‘fashion-right’ styles in the apparel segment, Peter England aims to carry the same values into the non-apparel segment. Staying true to the core of the brand, Peter England is determined to deliver unmatched value, high fashion and superior quality at low prices in a category that is treated as non-aspirational and merely a necessity. The product range features strong fabrics, high-quality pullers, and reinforced stitching.
The new luggage range – Peter England Bags, features strong fabrics like 1680 density polyester jacquards and twills, very high quality pullers and zippers, completely sealed trims with reinforced stitching for strong seams and pressure points. They have paid special attention to detail particularly in the design department. The products are aesthetically pleasing and designed in a way that they come in convenient sizes with added compartments to organise the contents better. The new luggage range has a soft exterior with strong handles and high quality wheels.
The range offers;
· Laptop Backpacks
· Laptop Cases
· Duffel Bags
· Messenger Bags
Carry your identity with strong, durable yet light-weight products that come in the right sizes. Organise your life with comfortable and secure luggage on those ‘pressure’ journeys and be rest assured that your precious belongings are in safe hands.
Peter England Bags range starts from Rs.1099/- onwards