The world’s No.1 Sun care brand launched at a star spangled event

NIVEA Sun

NIVEA Sun

Mumbai, April 25th, 2012: NIVEA in its centennial year adds one more milestone to its expertise range in India with the launch of NIVEA Sun. The World’s No.1 Sun care Brand was launched at an afternoon brunch event at Dome, Intercontinental at Marine Drive in the midst of a mix of celebrities and a beautiful summer set up.

For the launch of NIVEA Sun in India, Former Miss Universe and actress Lara Dutta, Actress and TV presenter Mandira Bedi, Super Model Sheetal Mallar and VJ turned actor Ranvijay of Roadies fame were present along with Managing Director of NIVEA, Rakshit Hargave. All the celebs were in an interactive mood and excitedly shared their sun moments with NIVEA Sun at the launch.

Rakshit Hargave, Managing Director, NIVEA stated, ‘‘NIVEA Sun is a brand that balances its heritage with high-tech innovation. NIVEA understand the needs of the Indian Consumer and we felt that it is the right time to introduce the WORLDs No. 1 SunCare brand in India. The core values of NIVEA are trust, care and quality and NIVEA Sun embodies the same. I’m sure that the Indian consumers will appreciate the product and use it’’

Lara Dutta, while sharing her experiences about modeling days and sun care exclaimed “I am very excited to be a part of the NIVEA Sun launch as it is the latest offering from the Global Skin CARE expert NIVEA. Being a former Miss Universe and an actress, my work takes me to various outdoor locations for shoots, so the best part which I love about NIVEA Sun is the immediate sun protection that it offers. I no longer have to wait for 20 minutes before stepping out in the sun.’’

Mandira Bedi, the host for the event stated, “I’m happy that NIVEA has introduced NIVEA Sun in India. As swimming is an integral part of my exercise routine, my skin gets prone to tanning. The best quality about NIVEA sun is that it is water resistant and provides protection against tanning. It will be a part of my travel kit when I’m travelling for shoots and holidays.

Sheetal Mallar supermodel turned photographer shared “Photography is now my work and travelling is my passion and overexposure in the sun can cause burning. For me NIVEA sun works best because it has a unique scent and a light non-sticky, non-greasy texture which adds to the pleasure of applying sun lotions.’’

Ranvijay Singh, VJ turned actor said, “Who says that men don’t require sun protection.  Coming from an army background, travel and adventure has always been one of my passions since childhood. On one of my trips abroad I discovered NIVEA Sun and I really loved the quality of the product as it combats the tanning from the UVB rays.  I’m happy that the product is finally available in India and I can use it for my outdoor activities and shoots.’’

The debut NIVEA Sun Moisturising lotions offers its expertise on sun care protection to India through:
Two grades of SPF 30 & 50 for the Indian skin that tans easily from UVB rays
Additional “PA ++ with collagen protect” as UVA rays lead to photo ageing
A unique fragrance and light non-sticky, non-grease texture which adds to the pleasure of applying.

An efficient quick absorbing formula for immediate protection. Hence no need to wait for 20 minutes before going out in the sun.

NIVEA Sun Lotion

SPF 30 (75 ml)

Rs. 199/-

SPF 30 (125 ml)

Rs. 299/-

SPF 50+ (75 ml)

SPF 50+ (125ml)

Rs. 299/-

Rs. 399/-