Nivea-VITALITY FRESH for man

Nivea-VITALITY FRESH for man

Worlds No 1 Skincare Brand – NIVEA Introduces 10 Exciting Shower Gel Variants for Men and Women in India
Now get a “SPA in the SHOWER”!

Mumbai, May 2012: NIVEA India Pvt. Ltd, an affiliate of Beiersdorf AG and world’s largest skincare brand introduces the widest range of 10 shower gels (5 for men and 5 for women) for the first time in India to cater to the growing segment of consumers who wish to upgrade from premium bar soaps to a superior format of bathing. NIVEA, world’s No 1 Skincare brand would be the pioneer in India to introduce this wide a range of shower gels which offers specific variants to suite your senses and lets you indulge your skin and needs.
NIVEA Shower Gels for women offer a wide range of superior formulas with silky textures which develop a creamy foam and keep the skin feeling moisturized. These also contain stimulating sophisticated scents and pampering natural ingredients which gently envelop you and arouse your senses. The range contains both cream based and gel based variants thus catering to varying consumer needs that exist today.

NIVEA Crème Soft with its classical caring concept, NIVEA Pearl & Beauty with its soft touch of precious pearl extracts and NIVEA Happy Time which offers summer freshness with its orange fruity notes comprise the cream based segment in the portfolio. NIVEA Fitness Fresh with its fitness theme that is growing in popularity amongst the women of today and NIVEA Lemon & Oil with its scrub format and fresh grape scent comprise the gel segment thus completing the portfolio. These variants have been carefully chosen for the Indian market having already established themselves in associate categories here (Pearl & Beauty is a well performing deodorant and Happy Time comes with its equity from the lotion category).

In today’s fast paced life, where men typically look for convenience in even small things that they do, NIVEA FOR MEN Shower Gels are equipped with a 2 in 1 proposition for Hair & Body, thus serving a dual role of a shampoo and a bodywash. NIVEA’s range of Men’s Shower Gels with its 2 in 1 caring formula with mint / menthol extracts vitalize your senses while effectively cleansing your skin and hair. Boosted by a change in packaging which makes the bottle shape more masculine with a grip on the sides, the range contains variants such as Energy which offers an oriental masculine fragrance, Cool Kick (from Cool Kick Deodorant fame) which offers a fougere masculine fragrance, Vitality Fresh with its transparent packaging, Pure Impact which contains micro fine scrub agents and Muscle Relax which contains micro particles that activate blood circulation and softly massage tensions out of the muscles.
This wide range of 10 shower gels offers the Indian consumer of today a choice to experience the spa like feeling right in their own shower every day!!
Commenting on the launch, Sunil Gadgil, Marketing Director of NIVEA India said,” Indian consumers are persistently evolving and they are always looking out for wider options to suit their specific needs. Keeping this in mind, NIVEA has introduced a wide range of shower gels for men and women.’’
The entire range of 10 NIVEA Shower Gels containing 5 variants for men and 5 variants for women have been launched in March 2012 across top retail stores in the country.

NIVEA Shower Gels Variants For Men
Products Ingredients/ Functionalities MRP
Energy Shower Gel Oriental masculine fragrance with mint extracts Rs. 145
Cool Kick Shower Gel Fougere masculine fragrance with menthol extracts Rs. 145
Vitality Fresh Shower Gel Transparent pack with a masculine fresh new fragrance Rs. 145
Pure Impact Shower Gel Fougere masculine fragrance with microfine scrub agents Rs. 165
Muscle Relax Shower Gel Activates blood circulation with its micro particles that softly massage tension out of the muscles Rs. 165
For Women
Crème Soft Shower Gel Classical caring concept so true to NIVEA Rs. 145
Pearl & Beauty Shower Gel Sophisticated and well balanced fragrane with precious pearl extracts Rs. 145
Happy Time Shower Gel Orange fruity notes for ooze of freshness with astringent properties associated with citrus Rs. 145
Fitness Fresh Shower Gel Riding on the fitness theme offering a fresh fruity fragrance Rs. 165
Lemon & Oil Shower Gel Rich micro scrub particles that deliver a natural performance Rs. 165