After Dark is the new premium brand which is a fine grain whisky from Radico Khaitan. The whisky is the finest grain spirits blended to offer perfect taste for the consumers. The brand name ‘After Dark’ has various connotations attached to it. It’s set in the world where night unfolds and brings with it fun, adventure and excitement. The brand plays the role of getting people together, and adding energy and spontaneity to the evening. The brand elements are truly aspirational in nature for the young and energetic people. The product was recently launched, which is currently available all across India. The new brand from the company is priced at Rs. 450/ 750 ml. It comes in a canister pack, which is first ever of its kind in this segment.