6th August, 2012: iBall, one of the fastest growing digital products brand has announced its brand ambassador for mobile phones category. It is none other than the Bollywood super star Kareena Kapoor.
This concludes the company’s search for a fitting face for their mobile phone series, and with the actor regularly riding a high, the association is going to be a mutually beneficial one.
“Kareena is an icon for the youth. Her hard work makes her a performance-powered actor and besides, she has always been associated with style, glamour, vibrancy and all things chic. She is also known for setting trends and doing things differently. There is thus no doubt that she would provide the perfect brand fit for us,” says Sandeep Parasrampuria, Director of iBall, talking about the new announcement.
India has seen a phenomenal growth in the use of mobile phones. And smart phones market is now growing very fast.
The ability to provide users to almost do anything and everything on smart phones, be it communication, entertainment, education, internet, gaming or more… has swelled the smart phone market already by over five percent of the entire mobile handset market in India and is slated to grow by over 100% CAGR in next 3 to 4 years.
iBall has created its smart phone range under iBall Andi series. “Andi….a real cool and intelligent name coined by iBall” said Kareena about Andi – the smart phone range created by iBall.
It will shortly be a launching a series of smart phones in different screen sizes with android operating system. Most of them will be in icecream sandwich version of android and will be loaded with powerful and fast processors to give user an extremely enjoyable experience on the smart phones. High camera quality, 3g compatible with built in GPS will be included in these phones. It will also be bundled with impressive applications for social networking, communication and entertainment apart from the freedom to use over 2.5 lakh applications available on the android market many of which is free for use to the users. iBall has plans to launch at least a few first time in India products in its Andi smart phones series in the next few months.
“Feels wonderful to endorse iBall…a dynamic digital products brand! iBall is known for innovation, latest technologies and superb aesthetics in its products. Hope to see they continue doing this for the Indian consumers” Kareena offered over her signing.
Kareena is not the first A-lister to come on board brand iBall, the company has had a fruitful tie-up with charming mega star Hrithik Roshan for iBall Slide, its range of tablets PCs. It may thus be safe to say that just like its products, iBall’s brand ambassadors are also ready for the next generation.