Indian Lifestyle

Barista Lavazza Launches Bean ‘o’ Holic a loyalty card program in India

Barista Lavazza

Barista Lavazza

New Delhi, 22nd May’12: Barista Lavazza, your favorite café chain, in order to reward its coffee connoisseurs launches a special Loyalty card – Bean ‘o’ Holic: for ardent coffee lovers of the city today. Unlike other cards, Bean ‘o’ Holic aims at providing privileged services, along with exciting new promotional offers.

Now, visits to Barista Lavazza cafés will become all the more exciting with special privileges and benefits initiated by Barista Lavazza. The Bean ‘o’ Holic card is divided into three phases. At the beginners level, every guest would be entitled to 3% points back (1 point equals 1 Re.) on the Net bill amount by just registering his mobile number with Barista Lavazza brewmaster.

At second stage, the customer is entitled to a bean-o-holic card when he accumulates 100 pts, with 5% points back.

And at the third stage, he is entitled to a premium bean-o-holic card when he accumulates 300 pts, with 10% points back on every purchase

This program is presently being launched in the Delhi NCR region and will soon be extended to Barista Lavazza guests across the country.

Mr. Nilanjan Bhattacharya, COO, India and SAARC, Barista Lavazza said, “Bean‘o’Holic card has been launched with the sole aim of offering something special to all our guests; it gives us immense pride as we bring to them yet another innovative offering in form of “Bean‘o’Holic. The program will present all our patrons with unmatched rewarding experience while strengthening their bond with their favourite café chain.”

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