Along with Partners KTM and Kawasaki, Bajaj Auto Ltd. aims to enhance already dominant position in the sports motorcycle segment. KTM and Kawasaki already have the largest exclusive sales and service network for premium sports motorcycles in India.
Chennai, 9th August 2012: Bajaj Auto Ltd. today launched the 2012 edition of the Kawasaki Ninja 650 in Pune at an ex-showroom price of Rs. 500,000 (New Delhi). The 2012 edition follows the highly successful 2011 Ninja 650 edition. Sporting an aggressive styling, 72 PS power, a host of new features and an optimal mix of ride and handling the 2012 Kawasaki Ninja 650 is the ideal Superbike for Indian roads. Available at more than 50 KTM/Kawasaki showrooms across the country it will be backed by the largest exclusive sales and service network for high-performance motorcycles.
After the Kawasaki Ninja 250R and the KTM 200 Duke, the new 2012 Kawasaki Ninja 650 is the third premium sports motorcycle model introduced in India by Bajaj Auto Limited.
Mr Amit Nandi, Vice President, Probiking, Bajaj Auto Ltd., said “In KTM and Kawasaki we offer two of the sportiest motorcycle brands in the world through a sales and after-sales network that has been specially created to cater to the specific needs of motorcycle enthusiasts. With the Kawasaki Ninja 250R and 650 we created a category of ‘practical superbikes’ and as a result enjoy a dominant market share of more than 60% in that category.”
Mr. Rajiv Bajaj, Managing Director, Bajaj Auto Ltd., said “KTM and Kawasaki are our global business partners and along with them we aim to build on our already dominant position in the sports motorcycle segment in India with the Pulsar. There are a number of initiatives in the pipeline on all these three brands that would be introduced over the next 18 months”.